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Waraku
on Media
We'd like to show our appriciations to
all kinds of media which are interested in our
store. We'll keep up trying to bring unique
and rare Japan exclusive fashion elements for
crabing consumers here in US.
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NBC4 introduced WARAKU as "The place really
shows so much Japanese and American pop-culture
have in common".
A reporter cleaned out the store. Well, almost. |
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I stumbled upon Waraku and it instantly became
my new favorite store in LA. Sneakers and T-shirts
are imported directly from Japan with a focus
on brands and styles not typically available
in the US. I was able to grab a pair of Nike
Sabaku slip-ons (below, left) and also learned
about Namitatsu, the Japanese surf brand.
Namitatsu, which translates to "wave
master," is a line of t-shirts and sneakers
featuring modern interpretations of traditional
Japanese imagery. The most exciting of which
are Yakuza surfers with Irezumi style full
body tattoos designed by artist Hideo Takeda.
Canvas slip-ons, lace-ups and high tops have
these designs screened on to them. The Namitatsu
site only seems to have t-shirts on it, but
Waraku's online store has several styles for
men and women.
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Nice kicks over at the Waraku website. I got
me a pair of sandals coming. They’re on sale,
which in the case of this site, means they are
priced in reality (normally $140??). Most of
their shoes are decently priced considering
they are shipped from Japan and are limited
edition shoes. Happy shopping!
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If you are looking for the latest fashion trends
from Japan, look no further, Waraku on Abbot
Kinney is there for you.
Located right next to the popular bar The
Other Room, Waraku is a small store offering
a very large selection of sneakers, t-shirts
and other fashion accessories directly imported
from the street culture of Tokyo. There are
some unique sneakers and many limited editions
from Nike, Asics Onitsuka, Puma, Adidas, etc.
along with Japanese brands like Patrick and
Namitatsu which will soon hit the U.S. market.
Digging up through Waraku's large collection
of sneakers will most likely end up with nice
surprises.
Waraku also carries original apparel for
men and women designed by Namitatsu, Studio
Dartisan, Buden and many other Japanese brands
that make the Tokyo's street culture what
it is today.
Yasu and the other members of Waraku's staff
are very friendly and will be happy to introduce
you to the Japanese culture and fashion.
All in all, Waraku is another one of the
amazing stores that populate the very trendy
Abbot Kinney Blvd.
To check out their online store and get detailed
directions, go to www.warakuusa.com
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In last month's Domino magazine there was a
feature on shopping in Venice Beach. While most
of what was profiled is far out of my financial
reach, I was intrigued by the mention of a Japanese
(!) sneaker store (!!) called Waraku. Last weekend's
100-degree-plus temps here in the San Gabriel
Valley seemed as good an excuse as any to head
to the beach.
Waraku is tiny. Tiny!! And it was packed,
making it a less-than-perfect environment
for a claustrophobe like myself. Since I am,
after all, on a spending freeze, I only took
a quick look around, but it was love at first
sight. There were tons of unusual Converse;
Asics from Japan; and my favorite - these
great slip-ons from Namitatsu. At $78 per
pair, they're a bit on the spendy side. In
an ideal world, though, I'd get at least three
pairs.
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Last week I stumbled upon Waraku and it instantly
became my new favorite store in LA. Sneakers
and T-shirts are imported directly from Japan
with a focus on brands and styles not typically
available in the US. I was able to grab a pair
of Nike Sabaku slip-ons (below, left) and also
learned about Namitatsu, the Japanese surf brand.
Namitatsu, which translates to "wave
master," is a line of t-shirts and sneakers
featuring modern interpretations of traditional
Japanese imagery. The most exciting of which
are Yakuza surfers with Irezumi style full
body tattoos designed by artist Hideo Takeda.
Canvas slip-ons, lace-ups and high tops (below,
right) have these designs screened on to them.
The Namitatsu site only seems to have t-shirts
on it, but Waraku's online store has several
styles for men and women.
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Our Japanese obsessed National Editor emailed
us earlier this morning with a find he found
on the internet. In addition to the Famima's
sprouting up all over the place (and yes, to
the two or three of you who've emailed, we have
seen the one on Hollywood Blvd. and yes, we
can't wait till it opens), there is a new Japanese
brand hitting our shores. Via Cool Hunting,
we now learn of Waraku on Abbot Kinney which
is importing Japanese "limited edition"
and hard-to-find gear to our shores. The shoe
and shirt selection looks masterful, providing
Nike Air Sabaku's and the clothing brand Namitatsu.
We will be there this weekend.
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You might have already read about Waraku on
Cool Hunting. But if you haven't, allow us to
introduce you to this new addition to our shopping
guide.
Waraku in Venice does a yeoman's job of trekking
to Japan and bringing back some rather cool
sneakers, T-shirts and denim. First they bring
in Japanese shoes from well known sneaker
companies like Nike, Puma and Converse. Why
some of these shoes aren't available directly
in the US is beyond us but they aren't so
for now Waraku is the only place in the US
that we know of where you can find these.
Then they bring in clothing, sneakers and
denim from various Japanese companies, many
heavily influenced by skate and surf culture.
There's the surf brand Namitatsu that makes
T-shirts that would put most American surf
shirts to shame. Or denim brand Studio D'Artisan
which has been making fine denim jeans since
1979. Check it out.
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続いて、今一番“旬”なスポット、アボットキニー大通りを歩く葉加瀬さん。この通りには、家具、洋服、雑貨のセレクトショップが並びます。ユニークな品揃えが楽しい【JUST
TANTAU】、日本人が経営するスニーカーショップ【WARAKU】など。最後は、【WARAKU】の女性スタッフと記念撮影! |
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Waraku le shop de Venice Beach (L.A) à toujours
les Nike les plus incroyables des USA...
La Nike Air Sabaku inspirée par la "desert
boot", un esprit "Yakari" dans
des baskets très confortable.
La série "Sabaku" est très populaire
chez les jeunes Tokyoïtes de Shibuya & Harajuku.
Dans la série..."je ne veux pas avoir la
même basket que tout le monde" voici la
Nike Air Sabaku Slip.
Modèle en série limitée exclusivement dispo
au Japon ! |
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The main attraction at this narrow shop: The curvy,
low-slung shelf that snakes around part of the
perimeter and offers an abundance of imported-from-Japan
sneakers and shoes, including canvas slip-ons
screened with block-print images of lotus blossoms
and traditional wood-sole geta sandals done up
with kimono-fabric straps. |
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Check out these sweet slip ons with one of many
awesome Japanese screen prints. How could you
go for the checkerboard when these are out on
the market! Waraku is on Abbot Kinney in Venice,
here's what they say about themselves:
"Shopping at WARAKU is like entering
a den of t the sneaker fetish influenced with
today’s TOKYO culture, and digging up a hidden
treasure. There are some unique - one of a
kind- sneakers and many limited editions from
NIKE, ASICS-ONITSUKA, PUMA, ADIDAS etc. along
with Japanese brands like PATRICK and NAMITATSU
which hard to hit in the United States. Also
be sure to check out the clothing/accessory
selection from kitsch lovers’ knick-knacks
to asymmetrical reversible jackets by Japanese
creative young designers exclusively imported
from Japan."
I can't believe I have never been here -
but I'll be checking it out on my lunch break
next week.
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European football (soccer) shoe maker Patrick
released this shoe exclusively in Japan. The navy
and yellow combination is bright enough to catch
attention but not so bright it won’t match your
clothes. Imported and available for $160 from
Waraku. |
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Waraku imports jeans, tee-shirts and sneakers
directly from Tokyo, and has fantastic stuff.
My favorite was a great blue tee-shirt with
a white carp jumping a black stream. There was
also a fantastic white tee with hand painted
siamese fighting fishes, the ones with the long
flowing tail and fins, and many other great
designs.
We’re here to supply you with an amazing selection
of limited edition clothing, shoes, accessories
and hard to find Japanese imports. Be prepared
to find merchandise from popular brand names
like Nike, Converse, Patrick, Namitatsu and
Buden that just are not available in other stores
in the U.S.
I think I would have bought half the store,
but I managed to leave with only a single bag,
containing that one blue tee-shirt. But I think
I might have to come back later.
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A Little Famima and Some Waraku Too
Our Japanese obsessed National Editor emailed
us earlier this morning with a find he found
on the internet. In addition to the Famima's
sprouting up all over the place (and yes, to
the two or three of you who've emailed, we have
seen the one on Hollywood Blvd. and yes, we
can't wait till it opens), there is a new Japanese
brand hitting our shores. Via Cool Hunting,
we now learn of Waraku on Abbot Kinney which
is importing Japanese "limited edition"
and hard-to-find gear to our shores. The shoe
and shirt selection looks masterful, providing
Nike Air Sabaku's and the clothing brand Namitatsu.
We will be there this weekend.
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It takes a nation of millions...
I will smash your weakly held values...
Until just this very moment, the San Benito
All Stars were interested in exactly 6 brands
of sneakers:
Vans - Adidas - Converse - Asics - Nike -
Puma
We've long rejected out of hand the idea
that any sneaker from some new fangled company
was acceptable footwear for the truly down
individual. We feel this longstanding guideline
has kept our feet and minds out of all kinds
of questionable situations, and until now
we've never had reason to alter it.
That said, style and design rules become
worthless fairly quickly without constant
re-evaluation. This constant attention serves
dual purposes, strengthening the rule each
time it's proved true, while simultaneously
allowing for the chance that the rule will
someday be proved false.
In the case of the 6 brands rule, that fateful
day has come.
"Namitatsu, translated into English
as “wave master” is an imported Japanese surf
brand, great for strutting your stuff on the
boardwalk. This imported young brand blends
surf style with Japanese tradition to create
kabuki-inspired relaxed shoes for men and
women. Based in Tokyo, this label is making
a splash in the U.S. for surf enthusiasts."
Leave it to the Japanese.
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Waraku: The Japanese Import Fashion
Store
I don’t know if any American considers Japan
as the forefront of men’s fashion, but if you’re
into their styles, check out Waraku. They’ve
got direct import shoes and apparel from the
streets of Tokyo—no Engrish anywhere to be found,
fortunately.
There’s some interesting shirt designs and
some so-so shoes. There’s a brick & mortar
store in LA if you want a firsthand look.
Or just order directly from their site. I
hear Japanese girls, the ones that actually
just got here from Japan a few months ago,
really dig clothes from home. Really. I’m
not just making this up. I swear. Please believe
me.
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Abbott Kinney Boulevard in Venice is awash in
sweet boutiques. I saw Matta geometric prints
at Salt (Matta has a boutique on Lafayette), sneakers
of all colors and configurations at Waraku, purveyors
of Japanese street style. |
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Waraku imports jeans, tee-shirts and sneakers
directly from Tokyo, and has fantastic stuff.
My favorite was a great blue tee-shirt with black
and white koi fishes. There was also a fantastic
white tee with hand painted siamese fighting fishes,
the ones with the long flowing tail and fins,
and many other great designs. |
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Takashi and Yoshi Shimazaki had been working
in the apparel business for 12 years when they
decided they’d had enough of working for the
man and went solo. As they’d already had a relationship
with stores across the US and Japan, and were
bouncing back and forth across the Pacific about
20 times a year, their plan seemed pre-destined:
to open a store in the US specializing in Japanese
imports. But their decision wasn’t just based
on circumstance—they had a mission. “We think
the fashion in Tokyo is one of the top in the
world,” explains Yoshi. “They really have fashionable
youth over there.” And as any sneaker fiend
can testify, that’s an enormous understatement.
There are so many Japan-only styles brought
out each year that a black market international
cartel has developed, so much so that the island
nation has developed into the Colombia of narcotics
for the sneaker junkie. Nike, Puma, New Balance
and Adidas have their own Japanese design teams
that make product strictly for the Japanese
market. If it just so happens that their product
is dope, it’s because the Japanese public has
great taste. (Although one walk through the
Harajuku district in Tokyo might argue that
point.) Fittingly, they decided to name their
new store Waraku, which means—get this—“Enjoy
Japanese culture” and “Peace.” How can you go
wrong with that? Now all they needed was find
a location…
Ever since the mid ’90s the Shimazakis had
been visiting a small side street in Venice
Beach called Abbot Kinney. They loved the
quirky atmosphere of the boulevard, but thought
it too small and tangential for a successful
store. “We kept saying ‘Not yet, not yet,’
until about two years ago, and then we finally
said ‘OK, it’s time.’” And so they leased
out a small space on the emerging street.
And as Abbot Kinney as a thoroughfare has
exploded over the past two years—getting shouts-out
in such pop bibles as Vanity Fair—their store
has ignited as well. But with their merchandise,
it would be almost impossible to fail. Lining
one side of the store are hundreds of shoes,
most of the styles imported directly from
Japan—rare and limited edition lines impossible
to find anywhere east of the Mississippi:
Puma El Reys, which sold briefly in the US
but no longer, as well as Puma Tabis—ankle-high
earthtone sneaks; the much-relished Sabaku
or “Desert” Nikes, a limited edition style
that are blowing up eBay at presstime; and
Tretorn, Pro-Ked and Japan-only Converse slip-ons
(green and grey camo), all for around $100.
But aside from Western brands, the true highlights
of the shop are the various Japanese labels—such
as Namitatsu, or “Wavemaster.” It’s a surfing
brand from Japan with a sick collection of
slip-ons ($78–$120) illustrated with Samurai,
Koi fish and various other Asian motifs. Or
Ts from Chikiriya ranging from $40 to $85,
which may be pricey but not crazy considering
the handstitching, detailed touches and graphics.
Other random items include shoulder bags,
purses, belts and hand-painted jeans, which
at over $200 are the most expensive items
in the store. “Importing clothing can be a
little problem because of the size,” explains
Yoshi of their inventory, “but shoes not as
much—our feet aren’t that different.”
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While there are numerous shops in LA where the
sneaker-obsessed subculture can get their fix,
no collector should consider their search complete
without a visit to Waraku. This little shop
along Abbot Kinney features a diverse and eclectic
collection of kicks and t-shirts imported directly
from Japan with a focus on brands and styles
not typically available in the US. Look closely
and you're bound to find many limited edition
shoes, as well as some one-of-a-kind models
from well known manufacturers like Nike, Asics
Puma, Adidas as well as Japanese brands like
Patrick and Namitatsu which are nearly impossible
to find without boarding a JAL jumbo-jet and
the subsequent hour-long bus ride from Narita
to Tokyo.
For sneakerheads and fans of Japanese fashion
(jeans and cool tees), Waraku offers some collection
you won't find in typical LA stores (even Fred
Segal or American Rag). If you want to stand
out, be different while keeping your cool, drop
by Waraku. |
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WARAKU is the spot to find cool Japanese must-haves
like screen-printed loafers. |
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WARAKU is all about cool shoes imported from Japan.
It is owner Taka Shimazaki's mission to bring
the best of the best globally designed footwear
to the U.S. You'll also find a bountiful display
of bags and hats, as well as some clothing. And
if you're looking for a bargain, there's always
one rack of sale items 70% off. |
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Stylish Japanese and American tennis shoes for
adults. |
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For a taste of Tokyo street culture, step into
this sneaker fetishists' haven for limited-edition
kicks by Nike, Asics and Puma, plus hard-to-find
Japanese brands. The Vans-like slip-ons with minimalist
rabbit graphic by surf-and-Kabuki-influenced label
Namitatsu ($78) are definitely going to be a mainstay
of our summer wardrobe. |
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If you'd rather look fashionable while hitting
the bars than pumping the free weights, check
out the Japan-centric specialty sneaker store
Waraku. Blurring the line between active footwear
and fashion-focused designs, shoes found here
would fit in just as well on a casual night
out as they would in a gym. Waraku loosely translates
to enjoying Japanese styles; fittingly, the
store is brimming with ultra-contemporary Japanese
-import models unavailable anywhere else in
the States. Sneaker connoisseurs and hipsters
come for mainstream-brand shoes that have been
reworked with Japanese aesthetics: Look for
Tiger-label Asics swathed in silk dragon prints
or Nike's Sabaku line, embroidered with a sumo
wrestler silhouette in place of the signature
swoosh. Also popular are Japanese surf label
Namitatsu's slip-on skater shoes, emblazoned
with iconic watercolor cherry blossoms and Japanese
warrior graphics. And for those looking to accessorize,
Waraku also sells canvas bowling-style bags
that are completely gym-ready --- even if you
aren't. |
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